How do you want your brand to be perceived?
Brand perception is owned by your audience not the business. Intentionally crafted Branding cultivates and manages your business's Brand Perception in the market place.
Our aim is to help you develop a cohesive brand and website that shines through to your ideal customer, exhibiting your expertise and astonishing work.
When you brand your business you are making a promise to your customer. Your brand demonstrates your core values as a business, your commitment to the service your offer and gives you an identity that sets you apart of other businesses in your niche/ market.
The foundation of your brand is your logo. Your stationery branding (business cards, letterhead, etc), website, packaging and promotional materials--all of which should integrate your logo to communicate your brand.
Effective branding is an investment that pays for itself, through awareness of your brand and through increased sales.
THE CDB EXPERIENCE
Creating your brand is a collaborative effort between designer and the business owner. You play an important part in the process, we work together throughout the process to figure out and design a brand identity that connects with your ideal client.
STEP 1: WORKBOOK
When you have booked your spot in our design calendar you will receive a welcome email that contains, this checklist as well as your Ideal Client Workbook, we go through a process of helping you discover who your ideal client is, so that we can establish a brand design strategy.
STEP 2: BRANDING
Once we have established the design strategy we start creating it by using the moodboard, to design the logo and the brand guide and then the collateral pieces, eg, business cards, et al!
STEP 3: WEBSITE
Then we move on a create a desktop and mobile friendly website that oozes your brand essence in every pixel! (Sounds exciting right?) Using the easy to self-update, Squarespace platform!
ARE YOU READY?
With experience in creating brands and working with business owners for over 7 years,
these packages were carefully crafted for the needs of businesses at different stages in business.
MINI-BRAND IDENTITY Package
Your Investment: $500 USD
2 payments of $250
Brand Identity Design Discovery (Consulting)
• 30 minute Brand Discovery Session to
discover who your brand identity
• Secret Client Board to create an Inspiration
and Mood Board.
• 20 minute Consultation call to define & refine goals
after putting together the Inspiration Board
Brand Identity (Design & Development)
Custom Font Logo Design:
Includes 1 Primary Logo Draft, 2 rounds of revisions
(extra revisions billed at hourly rate, each round of additional revisions)
secondary logo, monogram, etc
Brand Style Guide
Includes all logos and marks, color palette and font suggestions, to use as a brand styling guide going forward, this is your brand bible!
It brings the brand together and maintain your brand’s consistency, it ensures that over time the brand does not lose it's focus, maintaining its core mission, style and objectives through design.
• Intellectual Property: Ownership of all logo and watermark files
Signature Stationery Branding | $220 USD*
Your choice of any of the following 3 Design items:
- Business Card
- Price Sheet
- Complimentary Slip
- Rack Card
Signature Social Media Branding | $220 USD*
- Branded Facebook Cover
- 3 Custom IG (Social Media) Backgrounds
- Branded Twitter Header (or any social media header/banner/ flyer)
*Discounted for Branding Clients!*
Web Design only
Investment: $1500 USD
Custom Website Quotations Available Upon Request
This should be discussed during the consultation call.